Useful things to remember

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Start ideating

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01

Start ideating

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So what could be done to reach the desidered improvement? Here's where ideation is essential and needed in order to define some potential actions that could contribute to bring innovation and change. Ideation is something that could be catalysed in specific moments, it benefits from the energy of a group and building one on each other's ideas. Ideation is a moment of free exploration, that could generate many different scenarios and directions, to be evaluated (and turned into action) in a second moment.

Tip: transform problems in opportunities

Once you have identified problem areas that pose challenges to the people you’re designing for, try reframing your insight statements as opportunities for design. We recommend to use the How Might We format because it suggests that a solution is possible and because it offers you the chance to answer the questions in a variety of ways. A properly framed How Might We doesn’t suggest a particular solution, but gives you the perfect frame for innovative thinking.

Tip: think laterally

One of the hardest part of ideation is to think outside the box: break the linear and usual ways of solving problems that may be part of the organization DNA and bring in some new flavours. There’re different ways and techniques to do that, from opening up the moment of ideation to members outside the organization, to finding inspirations in other fields and practices. You can learn more about lateral thinking here:

https://www.forbes.com/sites/phillewis1/2020/03/20/the-most-valuable-skill-in-difficult-times-is-lateral-thinking-heres-how-to-do-it/?sh=7cc3ba857a9c

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02

Define the actions needed to reach your goal

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Once you have brainstormed on all the possible solutions, write down in the A3 all the actions needed to reach the implementation goal previously stated.

Warning: Nothing is written in stone

Context changes, some activity might bring you new insights and knwoledge. Be aware that YOU CAN change the action plan according to the needs. Be mindful to prioritize the activities and be sure that they add value to your goal.

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